- AgriPro brand seed associates in the Central Plains recognized for important role in maintaining quality seed production and achieving high sales volume
- Local agronomic expertise, commitment to certified seed enables cereal growers to achieve maximum quality, yield and profit potential
Syngenta recently recognized their top-performing wheat seed associates from the Central Plains for sales excellence and achievement at regional meetings in March. Awards are given based on sales volume, as well as associates’ commitment to producing top-quality, certified wheat seed for sale in their region. The quality and purity of certified seed reduces the risk for disease infections and low germination rates while providing the advantages of new seed technology.
“It’s important for us to recognize the commitment and important role our top seed associates play for Syngenta and our seeds business," said Matt Keating, key account lead for wheat and soybeans, GreenLeaf. “They contribute to maintaining a quality, top-performing certified seed supply, as well as providing local agronomic knowledge to help growers in their area maximize yield and profit potential."
Syngenta works with a network of local associates because of their experience and expertise in wheat. New varieties are released as registered seed to associates, who then grow the varieties and market them the following year as certified seed. With their knowledge of varieties and seed production, the associates are equipped to help growers select seed varieties that are suited for their specific farming operations, soil types and management practices.
Locally-adapted Syngenta certified wheat seed varieties offer high yield potential, good test weights and high quality grain while maintaining consistency under a wide range of conditions. To qualify as certified seed, strict standards must be maintained. Detailed records are kept of all treatments applied to each field and they are subject to random inspections. Certified seeds are laboratory tested and must meet the industry standards of the program.
To equip AgriPro® brand seed associates to deliver varieties that address growers’ needs and to meet the growing global wheat demand, Syngenta has continued to make it a priority to produce high-quality, varieties available as certified seed. Certified seed has demonstrated its value through performance in increased yield and profit potential.
Syngenta is one of the world's leading companies with more than 27,000 employees in over 90 countries dedicated to our purpose: Bringing plant potential to life. Through world-class science, global reach and commitment to our customers, we help to increase crop productivity, protect the environment and improve health and quality of life. For more information about us, please go to www.syngenta.com.
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